Hanna Teklit

Why You Should Rethink Your Digital Strategy "We need to boost our social media presence!" As a consultant, I hear this refrain constantly. But here's the truth: it's time to rethink your entire digital strategy, not just follow the crowd. Recent data shows social media investments dropping from 17% of marketing budgets in 2023 to just 11% in 2024. Smart marketers are responding to changing realities. While you're competing for attention in crowded feeds, your competitors might be connecting wit

Tired of leaving money on the table? Unlock your business's full potential with differentiated pricing - the secret weapon for growth!

Anti-ESG activism threatens corporate brands. CMOs must adapt to protect reputation, navigate polarized consumers, and safeguard long-term